Welcome to BrandCycle

Hello and welcome to the new BrandCycle blog.

For years, we’ve been talking with publishers and brands about new and creative ways to grow online sales. Through these conversations, it became apparent that publishers and content affiliates need a partner to look out for their best interests. While traditional affiliate networks and outsourced agencies work successfully on behalf of retailers, no one is working on behalf of publishers.

Publishers need someone to help them navigate the myriad of affiliate networks, brands, commission rates and stipulations. Someone to help them monetize their websites, provide strategic guidance and offer true publisher representation. BrandCycle is that partner.

Here’s where you’ll find the latest and greatest news on everything about BrandCycle – from product updates to industry insights. Plus you’ll see interviews with leading lifecycle content publishers who will share their strategies for business growth. Along the way, we’ll try to make this blog your trusted source on all things content monetization.

So bookmark this blog, email to a friend/colleague or add our RSS feed, and let’s get this show on the road. And of course, we’d love getting your feedback on BrandCycle and this blog — and what you want to see discussed (and showcased) in the future.

Until next time!

Recent Posts

StackCommerce Acquires BrandCycle, Enabling End-to-End Commerce + Content Platform for Publishers, Influencers, and Brands

StackCommerce, the leading commerce and content platform, announced today that it has acquired BrandCycle, an innovator in the affiliate management space that connects influencers and top publishers with premium retailers and brands.

Together We Stand

To Our BrandCycle Community, We want to take a moment to make it clear that BrandCycle stands with the Black Lives Matter movement, and we are firmly in allyship with Black communities. In the coming days and moving forward, we will be sharing resources and taking action to provide explicit support to Black-owned businesses as well as donating a portion of our own revenue to supporting organizations working for progress.

When Good Advice Pays: Community Influencer Markting

According to a 2019 survey, 87% of shoppers were inspired by an influencer to make a purchase, and 65% discovered a new brand via an influencer at least once per week. If you’re interested in adding influencers to your marketing mix, here’s our advice: Check out Scott Ginsberg, VP of Client Development at BrandCycle and Brian Marcus, VP of Global Marketing at TUNE's webinar on the world of community influencers and discuss best practices for managing and measuring them.